Marketing and advertising General public Library Providers in Sierra Leone


The notion of instituting internet marketing rules to non-profit institutions these as library and information Services is no longer an issue. Organisations work in an setting of modify. Nowadays we live inside a world market for several goods and expert services wherein technological know-how, buying electricity and lots of variables improve consistently. Certainly one of the important thing features of selling is always to determine how these improvements influence clientele’s needs and desires also to establish organisational methods and designs that can assure the library fulfills these problems (Dransfield and Needham, 1995). It really is consequently not astonishing that public librarians are joining the promoting bandwagon. This information explores the marketing activities within the functions of your Sierra Leone Community Library providers.

Community Libraries

A General public Library is funded wholly and partly from general public cash and the utilization of which is not restricted to any course people locally but freely available to all. It is actually a significant agency of enlightenment for grownups, supplying for kids the recorded ordeals of other individuals that will help them develop into grownups.

Usherhood (1981) defined Community Library as an organization recognized, supported and funded via the group, possibly as a result of community, regional or nationwide federal government or by some method of or other neighborhood corporation. It provides use of expertise, details and functions of imagination by a spread of means and expert services and similarly obtainable to members with the community local community irrespective of race, nationality, financial and work status and academic attainment.

The Sierra Leone Library Board (SLLB)

The Sierra Leone Library Board (SLLB) was set up by Ordinance in June, 1959. The placing up from the Board was envisaged during the Government’s White Paper on Academic Improvement in 1958 and its features outlined therein as follows:

• To deliver a national/public library Company;
• To help and fortify programmes of grownup and elementary schooling;
• To supply productive companies for children and youthful older people such as requisite solutions to colleges;
• To supply considerably wanted data and references companies;
• To provide the place essential adequate expert services for special teams, that may be women and ladies, language teams.

The Central Library is made to give general public solutions to Freetown in addition to to function as headquarter in the National/Public Library providers also to offer lodging to get a developing collection of book and non-book elements inside the state. It does all technological processing of stock to the Regional and Branch Libraries and has an Grownup Lending Reference plus a Children’s division.

Libraries are billed with obligation to offer facts assistance to support academic, recreation and private endeavours of your associates in their respective communities along with the Sierra Leone Library Board is not an exception to that. The next providers are delivered on the Sierra Leone Library Board to Clientele: